Anna Glansén
Cool
Water
A New
Generation
Cool Water, the iconic scent by Davidoff,
draws inspiration from the ocean.
Davidoff and Cool Water have consistently supported and financed initiatives aimed at preserving marine life and improving water quality in our oceans. For over three decades, it has consistently been one of the world's top-selling fragrances. Our mission was to create an eco-friendly bottle that minimizes the environmental impact, at the same time as it still communicates the original ideals and visions.
The innovative bottle design draws inspiration from scuba diving and oxygen tubes, replacing traditional glass with lightweight aluminum for a more environmentally friendly choice. The change of material do not only reduces carbon footprints but also aligns with global efforts to implement aluminum recycling systems.
In addition to the sustainable bottle material, the packaging has been thoughtfully designed to minimize plastic use, as the bottles are intended for refills. Consumers are encouraged to keep the cap and pump from their first purchase and use for their next bottle.
To ensure universal compatibility across various volumes, the bottles have been engineered to maintain a consistent height, enabling the use of the same pump for all refill sizes.
Inspired by
oxygen tubes
Easy refill
The initial bottle purchase includes both a pump and cap. The external carton packaging features a design aimed at reducing material usage.
The refill's closure resembles that of an aluminum can complete with a small tab that you pull up to assemble the pump and bottle.
